From Personas to Profits: The Customer Journey Mapping Power Play

From Personas to Profits: The Customer Journey Mapping Power Play

Are you tired of throwing marketing darts in the dark? Let’s stop using a scatter-shot approach and map your customers’ journey to marketing gold! This is not just about picking any customer journey mapping template – we are creating a laser-guided experience that turns every touchpoint into a treasure trove of loyalty and profit.

Step into Your Customers’ Shoes

Imagine walking a mile in your customer’s online shoes, feeling their every click, swipe, and sigh. That’s the magic of customer journey mapping. It’s like a detailed roadmap revealing the hidden pathways to purchase, delight, and brand advocacy.

Here’s how it works

1. Meet the Players: Crafting Compelling Customer Personas

“Know your customer” isn’t just a cliché – it’s the blueprint for marketing success. Your customer personas are like fictional friends representing your ideal audience. Built with research, data, and a generous dose of empathy, they breathe life into your target demographics, helping you understand their needs, desires, and even frustrations.

2. Charting the Course: Mapping Out the Touchpoints

Once you have met your personas, it is time for you to map out their journey. This means that every touchpoint must be pinpointed, which are interactions they have with your brand across various channels as varied as website visits and email exchanges to customer service calls or even physical store experiences.

If you map out these touchpoints, it is like looking at the whole customer experience from a bird’s eye view. You will be able to:

  • See things through their eyes: Understand their perspective spotting their frustrations and delight points along the journey.
  • Identify pain points: Look for barriers that interrupt their progress and find ways of making the path smoother.
  • Create coherence: Ensure that there is harmony in all channels right from websites to in-store conversations.
  • Make it personal: Customize marketing communications/interactions toward what makes sense for each persona’s unique desires.

3. Smoothing Out the Bumps: Identifying and Addressing Pain Points

Bumps are present in every travel, including your customer’s ride. Pain points refer to those frustrating moments that can change a satisfied customer into a churned one.

Common pain points include

  • Website information hard to find
  • Menus and navigation confusing
  • Slow load times and technical problems
  • Poor interaction with customers
  • Lack of personalization and feeling like just another number
  • Complicated checkout processes or hidden fees

By identifying these pain points, it is as if an obstacle has been cleared from the path of the customers. You can:

  • Increase satisfaction and loyalty: Demonstrate to clients that you are concerned about their experience and are working towards enhancing it.
  • Reduce cart abandonment: Get rid of those frustrating bottlenecks that result in abandoned purchases.
  • Elevate conversion rates: Provide a seamless enjoyable process that steers customers to that ultimate buy button.
  • Strengthen your brand reputation: Show consumers you hear them and are committed to providing a good experience.

4. Sprinkling in the Sparkles: Creating Memorable Moments

Indeed, functionality is important but alone, it cannot create an exceptionally memorable customer journey. You need something extra that will make your brand pop out leaving a lasting impression.

Below are some ways of adding sparkle

  • Personalized recommendations: Illustrate how well you know your customer’s tastes by suggesting products or services they would be interested in.
  • Exclusive offers and discounts: Let them feel like they are special with unique deals, and early access to new products among other things.
  • Interactive content and gamification: Make the journey fun by involving quizzes, contests, and loyalty programs. 

5. Treasure Hunt Time: Measuring and Optimizing Your Journey

Do not miss your way to succeed in your plan; you have to follow a certain direction and correct the course as you progress. Measure how effective your journey is using analytics and customer feedback, and also identify places where you can make some improvements.

Key metrics to track

  • Website traffic and engagement
  • Conversion rates
  • Customer satisfaction scores
  • Customer lifetime value (CLTV)

Not only are you buffing an atlas but more importantly, constructing a golden bridge into customer loyalty and brand advocacy.

Also Read: SCO in Marketing

Level Up Your Journey: Pro Tips for Profit

Unlocking Hidden Gems

Dig Deeper Than Data: Age and income are just surface-level clues. Unearth what truly drives your customers: their motivations, fears, and aspirations. Understand their “why” for deeper marketing connections.

Charting a Seamless Path

Embrace Omnichannel Harmony: Today’s journey is a multi-channel symphony, not a solo act. Ensure a consistent, seamless experience across touchpoints – websites, emails, even physical stores. Each interaction should feel like a natural, flowing movement in the journey.

Testing & Tweaking: The Golden Rule

Don’t Set It & Forget It: Your map isn’t a museum exhibit. Experiment, analyze, and adjust! Use A/B testing and customer feedback to refine your approach based on what shines (and what stumbles). Treat your map as a living document, evolving alongside your business and customers.

Listen to the Whispers (and Shouts)

Customer Feedback is Your Treasure: Pay attention to both positive and negative voices. They’re your goldmine of insights for improving the experience. Seek active feedback through surveys, social interactions, and customer service conversations.

Personalization: The Key to Unlocking Loyalty

Treat Each Customer Like Gold: Use data and technology to personalize interactions from product recommendations to email campaigns. Make them feel valued and understood, not just another number in the crowd.

Beyond Tools, Embrace a Journey Mindset

Shift from Broadcasting to Engaging: Move away from one-size-fits-all and embrace tailored experiences. Make every touchpoint personal and delightful. This isn’t just about tools; it’s about cultivating a customer-centric philosophy.

Treasure Hunt Awaits

Grab Your Compass and Dive In: Your customer journey map is your treasure map to marketing gold and brand adoration. With these tips, you’re ready to embark on your own adventure. Remember, the most valuable riches often lie just beyond the next bend!

Questions frequently asked about this topic

Q: I’m new to customer journey mapping. Where can I find a template to get started?

A: You can find several free or purchased templates of customer journey mapping on the internet. We would advise you to consider researching to get a suitable template depending on your brand’s context and complexity. Nevertheless, templates are not sacrosanct, so you may therefore tailor them accordingly depending on what suits your specific consumer journey.

Q: I’ve made a customer journey map, but how do I use it?

A: Remember your customer journey map is not a static document but a living tool! Continuously revisit it for analyzing feedback from customers, tracking metrics, and highlighting areas for improvement. Marketing decisions can be informed through it, personalizing communications while making sure that the customer experience is smooth with all touchpoints.

Q: Seems like my customer journey is complex and it involves multiple channels. How do I effectively map it?

A: Just make sure not to hesitate to break your journey down into smaller parts for each channel. Use different colors, symbols, or annotations to differentiate between touchpoints as well as to point out pain points or opportunities for improvement.

Q: How often are we supposed to update our customer journey map?

A: Your business and customers evolve, and so should your map! Try and review it at least once a year and even more frequently when you have significant changes or new insights.

Q: What are the best ways of making the customer journey map effective for everyone in my company?

A: Share this mapping widely with employees across departments. This should involve training sessions and workshops to help them understand why the map exists as well as its potential benefits. When everyone in an organisation shares a common understanding of a customer journey; collaboration becomes easier hence leading to a more cohesive customer experience.

Remember that by doing this, customer journey mapping will help you better understand your consumers and turn your marketing into a mine of loyalty and profit. Embrace the journey, keep exploring, and watch your customers become your biggest advocates!

SCO Marketing: A Comprehensive Guide for Businesses

SCO Marketing: A Comprehensive Guide for Businesses

Imagine optimizing your website’s content not only for search engines but also for social channels. Sounds interesting right? But can we do it? If yes, then how? In today’s digital era, businesses are constantly looking for ways to improve their online presence and connect with their target audience. One such powerful strategy is SCO Marketing.

Now, you might be wondering what is SCO. Is it a typo, what could SCO in marketing mean? Or, is it a game changer that can help businesses reach more heights? Well, let’s discuss what SCO marketing is, in deeper detail.

In this article, you will not only learn what is SCO in marketing but will also learn what is there that makes it different from SEO. So, let’s get started!!

What is SCO Marketing?

SCO marketing, or Search Channel Optimization marketing, is a comprehensive digital marketing approach that focuses on optimizing your website and content for both, search engines and social media. It involves putting together different strategies such as keyword research, on-page optimization, social media marketing, and link building, to help businesses improve their visibility, and brand awareness and reach their target audience.

Search Channel Marketing vs. Searcher-Centric Optimization!

Don’t get confused between Search Channel marketing and Searcher-Centric Optimization. Yes, you are reading it right. While SCO marketing is known as Search Channel marketing, it is also known as Searcher-Centric Optimization. This means optimizing your website content to prioritize users’ search intent. Acronyms can sometimes have multiple meanings or interpretations, but you do not have to get confused. 

How can SCO Marketing help businesses?

SCO marketing can help businesses in a lot of ways, such as:

1. Helps increase visibility and reach

SCO in marketing not only helps businesses improve their visibility and reach in search engines but also in social media channels. Now, the traffic your website is gaining just from the search engine, imagine it also coming from your social media channels. 

2. Improved brand awareness

SCO marketing can also help businesses improve their brand awareness and visibility. By sharing valuable information and facts in the form of content, you can easily improve your brand awareness among potential customers. By doing this, one can declare themselves as the leaders or experts in their industry and hence build trust with their target audience.

3. Helps generate leads and sales

I hope that now you can imagine what magic SCO marketing can do. They can help you improve your traffic by tapping not just into search engines but also social media. The increase in traffic is a sign of increased free leads and sales. By optimizing your website for the right keywords and promoting information that is valuable to your users, you can easily see your success curve moving forward. 

4. Boost customer engagement

SCO marketing can help you improve your customer engagement by providing the user with relevant content and by interacting with them on social media channels. This can help you build your trust and relationship with potential customers and increase loyalty.

SCO Marketing VS SEO

Difference between SEO and SCO

SEO, or Search Engine Optimization, as many of you know, is the process of optimizing a website and its content to rank higher in search engine results pages, (SERPs). Whereas, SCO, or Search Channel Optimization, is a wider approach that includes SEO, but also focuses on your social media presence.

I think the main difference between SEO and SCO in marketing is that SEO primarily helps you rank better on search engines. SCO focuses on that too, but also allows you to increase your brand awareness and visibility in social media channels. This means SCO marketing involves a wider range of strategies such as social media marketing, advertising, and content marketing in addition to the regular SEO strategies such as keyword research, on-page optimization, and link building. To me, SCO marketing is just a fusion of SEO and SMO.

Scope of SCO Marketing

Scope of SCO

The scope of SCO marketing is huge. Now while you are still getting a hang of it, let me describe a few for you!

  • Keyword research: Just as it’s important to identify the right keyword for your business in SEO, it’s the same in SCO marketing as well. For you to reach your target audience in social media, keyword research is very important.
  • On-page optimization: This part majorly focuses on optimizing your website’s content such as blogs, articles, and videos to make it more shareable and engaging on your social channels.
  • Social media marketing: This includes creating engaging social media posts for your audience, and engaging with your audience via conducting various surveys, such as polls, and quizzes. Last but not least, running social media ads.
  • Content marketing: This includes creating and sharing valuable and informative content on the website and other online platforms to attract and engage your target audience.
  • Link building: Acquiring quality links from high-quality websites to your website to improve its authority and ranking in search results is a vital key.

SCO Marketing: Beyond the Basics

1. AI and ML: The Future of SCO Marketing

We all are well aware of how fast AI is taking over, so let’s find out how we can use it in SCO.

Artificial intelligence (AI) and Machine Learning (ML) can benefit SCO as AI can,

  • Automate keyword research and content optimization
  • Generate personalized content for each user
  • Predict which keywords are likely to be popular in the future

ML can be used to:

  • Identify patterns in search engine data
  • Improve the accuracy of search results
  • Personalize the search experience for each user

Shortly, I believe that AI and ML can play an even greater role in the world of digital marketing. For example, marketers can use AI to create fully customized user-friendly websites for each user, and I’m not just talking codes here.

For your better understanding here are some examples of how AI and ML are being used in SCO marketing today:

  • Google AI is using ML to improve the accuracy of search results. For example, google is using ML to identify and eliminate low-quality websites from the search results.
  • Microsoft Bing is using AI to personalize the search experience for each user. For example, Bing considers various factors such as the user’s location, search history, and other relevant information to provide customized search results.
  • Several SEO tools are using AI to automate keyword research and content optimization. Tools like Surfer SEO MarketMuse and others are using a variety of AI techniques, such as natural language processing (NLP), to analyze search engine data, identify relevant keywords, and suggest ways to optimize content for those keywords.

2. The impact of voice search on SCO Marketing

Voice search is becoming increasingly popular and SCO marketers need to optimize their website for it. This process includes using long-tail keywords and natural language in your content.

Now, are you looking for some tips on how to do it right? Fear not, and keep reading!

  • Use long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords. They are also more likely to be used in voice searches.
  • Use natural language. When writing your content, use natural language that is similar to the way that people speak. Avoid using jargon and technical terms. They can only make your content complex and difficult to understand
  • Structure your content well. Use proper headings and subheadings. Don’t do paragraph writing. Add a proper table of contents to your blog post. This will not only help users understand it better but will also help google to provide proper search results to voice search users.
  • Create featured snippets. Featured snippets are short excerpts of text that appear at the top of Google search results pages. Featured snippets are often used to answer voice search queries. To create a featured snippet, make sure that your content is well-structured and that it answers common questions about your topic.

3. The importance of user experience for SCO Marketing

We all know that in this growing market Google is prioritizing websites that are user-friendly, i.e. easy to navigate. Hence SCO marketers have to make sure that their websites are easy to navigate, mobile-friendly, and load quickly.

Here are some tips for improving the user experience of your website:

  • Make your website easy to navigate. Use clear labeling for your navigation menus and make sure that your website is easy to move around. By doing this you are not only making your website user-friendly, but it also allows Google to analyze it better. 
  • Make your website mobile-friendly. People use mobile phones and tablets more as compared to PCs and laptops. So, it is very important to make sure that your website is suitable for all devices. 
  • Make sure your website loads quickly. People leave websites that take ages to load. Getting what I’m saying, right? Make sure that your website is optimized for speed and that you are using a reliable hosting provider.
  • Use high-quality images and videos. Visual content or graphics can turn out to be very appealing to users. It also gives users motivation to stay and read your content. To make sure that you are using high-quality images and graphical representation is a must.
  • Make your website easy to read. Fonts can change your website completely. It’s important to not just see fonts as a way to beautify your pages but also make sure they are easy to read and understand. Let’s say you’ve picked a beautiful and appealing font, but it’s hard to understand and scan. Hence, that font is of no use to you as users are leaving your page as soon as they’re landing.

The Future of SCO Marketing: Implications for Businesses

In this fast-paced market, SCO, or search channel optimization is a never-ending concept. With search engines getting more advanced, the user demands higher content quality. The more you lean towards generating quality content, the more users you can attract and the more engagement you can acquire.

Implications for businesses

  • Focus on quality content creation. Believe me, content is the king when it comes to SCO marketing. If you want to target the right audience, it’s crucial to understand the user intent.
  • Improve SEO efforts. SCO includes a wide range of strategies as discussed before. So, if you want more leads coming to your funnel, you have to invest in digital marketing.
  • Build relationships with key influencers. Influencers are the new trend, my friend. But the key to success is identifying the right one from your industry to get the ball rolling. Influencer marketing can do magic for your business. They can promote your content in a way you cannot believe. Just find the right fit, and you are all set!

Other important considerations

  • Be strategic about campaigns. Businesses need to develop a thorough SCO marketing strategy that includes a mix of the all. Aiming just at one will not be your best option.
  • Track metrics to measure success. Don’t forget to track your metrics. You should be well aware of your data. Like from where you are getting traffic, how many clicks are there, and so on. This is important as it’ll show you the results of your ongoing campaign. You can analyze it, and and find out what’s working the best and what’s not. 
  • Adjust strategies to stay ahead of the curve. The SCO landscape is constantly changing. Give yourself a heads-up to change your strategy with the trends. Think out of the box!


SCO (Search Channel Optimization) is the future of marketing and branding for your businesses. By implementing a few tips from above you can stay ahead of the curve and succeed in the online marketplace. SCO can offer several benefits to your business. All you have to do is stay tuned, learn, and implement the strategies. It can give you a chance to stand out and increase your brand’s visibility and awareness in search engines. By doing that, you can not only increase your brand visibility but also increase the number of leads for your business. As SCO continues to evolve, you should stay up-to-date with the latest trends and best practices to ensure your success in the ever-changing digital landscape.

Ways to Generate Free Leads for your Business

Ways to Generate Free Leads for your Business

One of the most vital keys to growing your business is lead generation. If using some simple tactics one can generate free leads without paying any extra penny, what else does a business need?


No matter if you are a small start-up company or a big agency when it comes to business, your pipeline should never be dry.


Importance of Lead Generation


Every business needs a high-quality lead for that they don’t use one single lead generation strategy. They try to generate free leads through hosting a lead generation campaign. Learn about what is lead-generation marketing, and how this can help in generating free leads online. Winning prospective customers who are a suitable fit and will remain the same is something very important. Now that’s where you need to create an environment where they should be aware of your work. It develops a close and trustable relationship between you and your client.


Businesses use many different ways to generate quality leads. They use email blasting technique, some use a cold calling process, and some opt for b2b lead generation companies. But, do you think that by sending emails or by calling people randomly, one can generate quality leads? I guess the answer is quite simple, I’m not going to describe it to you, but think yourself for it.


You need to focus on your lead generation funnel. If you want to increase the rate of your potential customers, you have to make sure every day new and potential leads are coming to your lead generation funnel.


There is ‘n’ a number of ways to generate quality and potential leads. We have pulled some best out of them for your convenience.


Ideal Approach to Generate Free Leads


Collect your visitors’ database using the form on your website


Forms are an incredible approach to gathering client information and accomplishing more with this information. 


The ideal approach to utilizing an online form builder is using interactive questions and asking as little as could be expected while gathering bits of knowledge. That is tricky, but using forms to get all the needed information without much effort is an art in itself. Rather than tapping on a CTA and afterward filling out a form, take out the additional step by carrying out an interactive form on the actual site.


Content Creation


Your blog is your substance center point. Indeed, the highest traffic-creating pages could be a part of your blog entries. 


Use this traffic by adding intelligent pop-ups motivating clients to download a PDF adaptation of the blog entry for a later read, buy into your newsletter to hear more from you, or look at any other offerings – like webinars, lead generation, etc.


Website Optimization 


You’ve probably put time and money into building a website intended to pass on your offer and convert visitors/guests into leads. Websites are nowadays one of the crucial tools to grab potential leads for your business. It’ll be a total waste if you have a website, yet you haven’t invested your time to promote it.


The best way to generate the potential lead is to focus on the specific keyword that can rank your website on the first page of google. Find those keywords that match your offerings and have the highest traffic.


For Example, if you are a b2b lead generation company specifically for Uttarakhand and ranking second to six on the search engine for ‘ b2b lead generation companies in Dehradun’ then, you are going to start generating the best potential leads for your business.


Create a Chatbot Conversation to Grab Free Leads


As a busy advertiser, you will not generally have the opportunity and effort to devote to lead generation — so why not get some assistance? 


Chatbots are a great lead-generation tool. The innovation is magnificent for building compatibility with possibilities since chatbots are accessible 24/7, every day. Set them up to coordinate with your brand personality, so they work as a robotized extension of your marketing and sales group. 


Host Events


Hosting online and offline events is a way to generate leads. Webinars act as lead generation campaigns as well, as it leaves you with free leads with fewer efforts. Generating free leads with the help of lead generation campaigns saves your time generating leads online.


For instance, when you host an online event, the participant will have to fill out a form to confirm availability. Participants are filling in all their official details such as name, company name, official email, phone number, etc. They are giving you all that you need to grab your potential customer. You have to filter them up and use them wisely. Try hosting as many events as you can. Webinars act as a bridge between you and your customer, interact with them, let them know that they are crucial to you, and answer all of their queries. It builds a trustable and unique bond between you and your customer.


Also Read: How to backup gmail emails with attachments?


Wrapping up


Each business is unique and has something different to offer, so it’s necessary to understand that the stands alone approach doesn’t work for everyone. There is a limitless lead generation strategy for your business it is all about experimenting with new techniques to see what fits best for you.


There is no one best way to generate leads online for your business. It’s all about optimizing those channels that work best for you and your business.

Backup Your Gmail Emails With Safe Solutions!

Backup Your Gmail Emails With Safe Solutions!

Gmail is a free email service of google with a feature-rich environment. Users store lots of information in Gmail, which can be very crucial for them, such as bank statements, Govt. documents, emails, and other important data. Gmail users can temporarily lose access to their email account, or anyone can get authorized access to their Gmail account. For eliminating these horrifying scenarios, we suggest always keeping a full backup of Gmail emails. 

In this write-up, I’ll describe two well-known methods to backup Gmail emails. One is by using a native way, and the second one is using a Gmail Backup tool. Let’s elaborate.

Google Takeout to Backup Gmail Emails

Google Takeout, despite the name it is no food service. It is an inbuilt utility provided by Google to download existing Google data. Users can use it if they have sufficient time and want to perform the backup manually. There are two ways to use this method.


  • First, log in to your Gmail account.
  • Make a click on your profile and click on the Manage your Google Account option.
  • Now select Data & Privacy from the left pane and navigate the Download your Data option. 
  • Next will be the Google Takeout window, select the Mail and choose the file format to store data. After that, click on the Next Step button. (Also can select specific items). 
  • Now choose where you want your data for download and also select frequency, File type & size. Once done, click the Create Export option. 


  • Login to your Gmail account.
  • Then Search the Google Takeout on Google.
  • Now, click on the Download your Data option. 
  • Select the Mail checkbox and choose the file format to store the backup. 
  • Then, choose a destination, frequency, and backup file size. 
  • At last, click on the Create Export option.

These are two processes to use the Google takeout feature to backup Gmail emails. But Google takeout has a few limitations, for example:

  1. It has a limit of 2-3 archives per day and 7 per week.
  2. Google Takeout may take days or weeks to accomplish the task. 
  3. The shared folder will not be downloaded using Google Takeout, even if the folder has files created by you. 
  4. Google Takeout process can get interrupted, and you have to start over the backup process. 
  5. You cannot backup Gmail emails in batches. Hence, you can only backup your Gmail account.

A better way to backup Gmail emails is using a third-party tool. There are many third-party Gmail backup software on the internet. 

A backup tool named Shoviv Gmail Backup tool is the best software to backup Gmail mailboxes. 

Gmail Backup Tool to Store Gmail Emails in Local Directory

It is a Gmail Backup tool designed by professionals and provided with multiple advanced features. The software allows users to backup Gmail mailboxes into PST format, and also users can backup Gmail emails concurrently. Let’s go through the step-step process. 

  • Install and open the software on your system. 
  • Then, click on the Backup Jobs option from the dashboard. 
  • Now provide the job name and add Gmail mailboxes to backup. 
  • Next, browse/create a backup directory to store backup files. 
  • Then use the filter option to include/exclude specific items. 
  • Following will be Scheduler wizard, schedule the backup process. 
  • The last wizard will be other settings. From here, you can run multiple threads to maximize the speed. 
  • At last, click on the Create Backup Job button.

After completing all the steps, the Shoviv Gmail Backup tool will start to backup Gmail emails.

Why Prefer Automated Tool over Native Method?

The manual method may save you some bucks, but Google Takeout stores Gmail backup in MSG file format, and you can have multiple MSG files. Also, the Shoviv Gmail Backup tool has many user-oriented features. 

  1. It has a default incremental backup feature to resume the interrupted process without creating any duplicate. 
  2. Users can backup multiple Gmail mailboxes in a single batch, and the numbers of Gmail mailboxes don’t affect the software skills. 
  3. This software allows users to schedule the backup process daily, weekly, and monthly basis. Also, it can backup Gmail emails concurrently.
  4. Allows users to include/exclude specific items from the backup process. 
  5. If the process stops in the middle of the backup, users can resume and restart it from the dashboard. 
  6. It is the most advanced and cost-effective way to backup Gmail emails. 
  7. Users are enabled to create multiple backup jobs and run them simultaneously. 

Wrapping Up

In this blog, we have discussed why to keep Gmail emails backup and ways to backup Gmail emails. Here, I have provided two methods now it depends on you what you choose. But before making any decision, install and use the free Shoviv Gmail Backup tool version to get a better idea about it. 

{Tutorial}How to Export/Save Office 365 Emails on Desktop?

{Tutorial}How to Export/Save Office 365 Emails on Desktop?

This blog post will go through the topmost user query of “how to save Office 365 emails on desktop” without any problem. In this today’s environment, maximum users are shifted their data from desktop to cloud storage. But what you will do when you need to access your data urgently, and your system does not have a proper internet connection. You will not access your data at that time, and you don’t have any other way to access it.

So, to avoid such type of situation, you can take a backup of your complete Office 365 data on your desktop and make a copy of it. But, the primary question is how to take backup Office 365 mailboxes to the desktop?

Do not worry if you have the same question as mentioned above because you will get the fantastic techniques to solve it. So, we should start discussing the different ways to save email Office 365 online to desktop-supported file formats without taking any more time. Keep reading.

Different Methods to Save Email Office 365 Online on Desktop

Well! There are many manual and professional techniques available to solve how to save Office 365 email on desktop supported formats. These solutions are listed below:

  1. Office 365 Backup Tool (Save Office 365 mailboxes to multiple formats)
  2. Copy Office 365 Email files to PST format
  3. Backup Office 365 to HTML
  4. Save O365 Email Data as PDF

We will discuss all the methods mentioned above to save Office 365 folder data to the desktop in the other sections. So, keep following the next section.

Method 1: Use Office 365 Backup Software

  • Download and open the O365 email backup tool on Windows PC
  • Choose Office Backup >> click Next
  • Tap on the “Add” button or “+” sign and type login details of the O365 account
  • Choose the available options and click the Login button
  • View imported O365 email accounts and click Next
  • Choose source mailbox >> Hit Next button
  • Select folders from the left and go to choose the saving output option from the long list of multiple options
  • Use advance filters and other options as per the backup requirements. Then, set the location to save output files
  • Quickly, hit on the Next button to starts the backup procedure. You can enjoy seeing live backup on the software screen.
  • Get the confirmation message of the successful O365 email backup process. Click OK and go to access your files.

Must Read: – Experts suggested solution comes with various excellent benefits like- offers many output formats, save email attachments, supports batch emails backup at once, technical expertise not required, and so on.

Method 2: Office 365 Emails Copy to PST

In this section, we will save your Office 365 emails to PST file format with the help of the manual working guide. Under this approach, users can download Office 365 emails in PST format. We know that MS Outlook creates and saves their data in PST file format, so here we will configure the Office 365 account into MS Outlook. Let’s go to start the step by step working to save O365 to PST.

Follow the steps that we have mentioned below:

  • Install and open MS Outlook email client.
  • Add the Office 365 account on the Microsoft Outlook desktop application
  • Now, go to click on the File>> Import & Export.
  • Under the Import and Export Wizard, select the Export to a File option
  • Then, choose ‘Outlook data file’ to export mailbox content to a .pst file
  • Also, make sure to check the box next to Include Subfolders.
  • At last, go to click on the Finish to start the O365 Export to PST process.

Must Read: – MS Outlook installation is compulsory. And, the above working guide comes with many issues like- restrictions on bulk files backup, email attachments not be saved, etc.

Method 3: Export Office 365 Emails into HTML

This method is another manual way to save Office 365 emails to Desktop HTML format. With this method, users can save Office 365 emails in .html file format.

So, follow the steps we have described below to complete this procedure:

  • To start the process, first, you need to shift to the Mail view and open your mailbox folder, which contains the email file for backup in HTML.
  • Then, quickly go to choose the File>> Save As
  • The above step will show the file explorer window. Navigate to the destination where all the email file needs to be saved.
  • Then, give a particular name to that File and click on the Save as Type that shows a drop-down box where you need to select HTML. Then, hit Save.

Must Read: -To save two or more emails, you need to repeat these steps repeatedly. Also, it is a very lengthy process for bundles of files conversion that takes a lot of precious time.

Method 4: Office 365 Emails as PDF Document Format

We should know that Microsoft does not give any PDF option as a default Save as type. So, first, you need to save your Office 365 emails as HTML with the help of Method 3 and then save all that HTML into PDF file format.

Follow the steps to save O365 data to PDF document file format:

  • Firstly, follow the complete steps of method 3 to save the email file in HTML format.
  • Then, start your Microsoft Word and go to click on the File>> Open
  • Now, choose that HTML file that is saved in the first step
  • And, go to click on the File>> Save As.
  • Now, select PDF as the file type appear in the drop-down box
  • Finally, go to hit on the Save button to finish the process.

Must Read: – To save Office 365 emails to PDF format, you have to follow the two rounds in which first you need to save O365 data to HTML and then HTML to PDF format. It includes lengthy steps that may be followed by technical use only.

Summarizing the Post

From the above discussion, you can freely choose any of the techniques you want to perform to save O365 email on desktop formats. But, first, take a single try to download the free Office 365 Backup Tool demo edition and save the first 100 emails and 25 other items from Office 365 to PST, PDF, MSG, MBOX, EML, EMLx, and any other format. This demo edition is free of cost for all users. After using it, you can directly purchase a license key for bundles of files backup at once.